|Posted by Justin Version on December 4, 2013 at 1:55 AM|
The Changes in Consumer Behavior Caused By Higher Fuel Prices and Cheaper Mobile Devices
The past few years have seen climbing fuel prices cause consumers to tighten budgets and adapt spending habits. For some, this means spending less. But for many others, it means spending differently. Businesses need to be aware of these changes in consumer behavior in order to successfully adapt their marketing strategies to maintain their relationship with customers.
Consumers have cited fuel and energy prices as top factors in budget planning and spending decisions. As higher gas prices make each trip more and more expensive, consumers are finding creative ways to limit their trip to the pump. These include consolidating shopping trips and cutting back on unnecessary outings. As people turn to the online marketplace more than ever, Internet marketing has become a crucial component of a businesses’ overall marketing solution.