|Posted by Justin Version on June 18, 2013 at 12:40 AM|
The Internet is home to millions of websites. This means, you have millions of websites that could become your competition. It is imperative when you take the leap to design your own website, you know what you're doing and how you're doing it. Website design is no easy task, especially if you're not an expert web designer. This article will discuss some solid advice that anyone can use, including you, to ensure your web design is appropriate for your audience!
1. Know your Audience
It is quite surprising to mention that most web designers don't know who their targeted audience is. When asked, most web designers respond to this question by stating, "everyone!" Unfortunately, this is what serves as the ultimate setback in your web designs. Your website and designs can't cater to the needs of every individual. You need to figure out what age group, sex and group of people you feel would most benefit from your web design.
2. Have a Clean Design
Not everyone is an Internet guru, especially elderly people. You need to ensure that your website is designed in a clean and easy to navigate fashion. If people have to search your website to find what they are looking for, they will leave. Ask a friend to try your website's navigation. If it takes him or her more than a few seconds to find something, you really need to give your navigation more thought. Also keep in mind that if your website is for people from all walks of life, some people have poor vision. Don't make your layout hard on the eyes of anyone, young or old!
3. Get Interactive...
People love websites that interact with the visitor. To gain the interest of your audience, consider utilizing interactive features on your website such as videos. For example, if you are selling power tools, add video tutorials or customer reviews in video form. Any type of video can grab people's attention and keep them at your website a few minutes longer. Chances are, if you have grabbed their initial attention, you can keep them as a permanent visitor.
4... but make sure the features are relevant
In the previous paragraph, it was mentioned that your website should use interactive features. It is important to note that interactive features are not the same as flashing graphics or background music. It is a common pitfall of many websites when a song of choice comes playing in the background. Many web designers think that music in the background is fun. However, this is wrong! Imagine someone has their speakers turned on and some scary song comes blasting them awake at 10 PM. They will instantly "x" out of your site and not come back. The same can be said about flashing graphics. They eat away at bandwidth and are hard on the eyes.
5 Keep 'em coming back for more
The most important thing about a website is not to get visitors but to get visitors and keep them coming back. You need to provide a good reason for your visitors to keep coming back to your website. Most websites use contests, giveaways or tutorials as incentive to have visitors return often. Depending on what your website offers in terms of service or content, you can figure out which one works most in your favor.
6 Test, Test and Test again
Never let your website go live without test driving it first. Ask some friends to try it out on their laptops and smartphones. You need to ensure that your website displays on all web browsers and most smartphones and keep in mind the computer compatibility. If you designed your website using Windows 7, someone might still need the website to work on Windows XP. Screen size shouldn't be neglected either. Most laptops are widescreen; this makes it imperative that you use CSS to ensure your website fits a variety of screens.
Designing a website can be a lot of fun, but also time consuming. There are many things you need to keep in mind to ensure your website suits your needs. This article has discussed some ways to make your web design more appealing to your audience. Use what you have learned today for ultimate web design success!
Source: Ezinearticles.com ji