|Posted by Justin Version on December 4, 2013 at 1:55 AM||comments (0)|
The Changes in Consumer Behavior Caused By Higher Fuel Prices and Cheaper Mobile Devices
The past few years have seen climbing fuel prices cause consumers to tighten budgets and adapt spending habits. For some, this means spending less. But for many others, it means spending differently. Businesses need to be aware of these changes in consumer behavior in order to successfully adapt their marketing strategies to maintain their relationship with customers.
Consumers have cited fuel and energy prices as top factors in budget planning and spending decisions. As higher gas prices make each trip more and more expensive, consumers are finding creative ways to limit their trip to the pump. These include consolidating shopping trips and cutting back on unnecessary outings. As people turn to the online marketplace more than ever, Internet marketing has become a crucial component of a businesses’ overall marketing solution.
|Posted by Justin Version on June 18, 2013 at 12:40 AM||comments (0)|
The Internet is home to millions of websites. This means, you have millions of websites that could become your competition. It is imperative when you take the leap to design your own website, you know what you're doing and how you're doing it. Website design is no easy task, especially if you're not an expert web designer. This article will discuss some solid advice that anyone can use, including you, to ensure your web design is appropriate for your audience!
1. Know your Audience
It is quite surprising to mention that most web designers don't know who their targeted audience is. When asked, most web designers respond to this question by stating, "everyone!" Unfortunately, this is what serves as the ultimate setback in your web designs. Your website and designs can't cater to the needs of every individual. You need to figure out what age group, sex and group of people you feel would most benefit from your web design.
2. Have a Clean Design
Not everyone is an Internet guru, especially elderly people. You need to ensure that your website is designed in a clean and easy to navigate fashion. If people have to search your website to find what they are looking for, they will leave. Ask a friend to try your website's navigation. If it takes him or her more than a few seconds to find something, you really need to give your navigation more thought. Also keep in mind that if your website is for people from all walks of life, some people have poor vision. Don't make your layout hard on the eyes of anyone, young or old!
3. Get Interactive...
People love websites that interact with the visitor. To gain the interest of your audience, consider utilizing interactive features on your website such as videos. For example, if you are selling power tools, add video tutorials or customer reviews in video form. Any type of video can grab people's attention and keep them at your website a few minutes longer. Chances are, if you have grabbed their initial attention, you can keep them as a permanent visitor.
4... but make sure the features are relevant
In the previous paragraph, it was mentioned that your website should use interactive features. It is important to note that interactive features are not the same as flashing graphics or background music. It is a common pitfall of many websites when a song of choice comes playing in the background. Many web designers think that music in the background is fun. However, this is wrong! Imagine someone has their speakers turned on and some scary song comes blasting them awake at 10 PM. They will instantly "x" out of your site and not come back. The same can be said about flashing graphics. They eat away at bandwidth and are hard on the eyes.
5 Keep 'em coming back for more
The most important thing about a website is not to get visitors but to get visitors and keep them coming back. You need to provide a good reason for your visitors to keep coming back to your website. Most websites use contests, giveaways or tutorials as incentive to have visitors return often. Depending on what your website offers in terms of service or content, you can figure out which one works most in your favor.
6 Test, Test and Test again
Never let your website go live without test driving it first. Ask some friends to try it out on their laptops and smartphones. You need to ensure that your website displays on all web browsers and most smartphones and keep in mind the computer compatibility. If you designed your website using Windows 7, someone might still need the website to work on Windows XP. Screen size shouldn't be neglected either. Most laptops are widescreen; this makes it imperative that you use CSS to ensure your website fits a variety of screens.
Designing a website can be a lot of fun, but also time consuming. There are many things you need to keep in mind to ensure your website suits your needs. This article has discussed some ways to make your web design more appealing to your audience. Use what you have learned today for ultimate web design success!
Source: Ezinearticles.com ji
|Posted by Justin Version on February 7, 2013 at 2:20 AM||comments (0)|
As you may know, content distribution is an effective method to get one-way inbound links. It's also a common and useful practice to increase web traffic to your site. In recent time, article writing is one of the most popular content distribution methods that can be an immense contribution to your link-acquisition process. Therefore, it is time-honored tenets that people reading your articles are actually interested in your web pages. Let me share with you the most important guidelines for article marketing.
In my point of view, there are two main ways to create an article: the writing task can be outsourced to professionals or you can write it yourself. It definitely makes sense when producing something on your own to follow the step-by-step process that is outlined below:
- Your article should give information or entertain your readers. Your task is to attract traffic to your website, so try to provoke discussions and tease readers.
- It's a good idea to outline the points that your article will cover before writing. This way you will be sure to cover them in the content of the article.
- Place the most important information close to the beginning of the article and summarize what you want to say at the end.
- Organize text in short paragraphs. Short paragraphs are easier for the reader to follow. Try to collect three, four or five sentences in a paragraph.
- Don't be afraid to spill all the beans. The more you tell, the more queries you will create for your goods and services. Giving more information makes your article look more professional and people will understand that you are an expert on the subject you are writing about.
- Underline the benefits of your product or service. When it comes to selling, it is the benefits that sell rather than the features.
- Share resource information. Provide your readers with resources to study. It may be your own site or other websites where your readers can get more information.
- Get another opinion on your article. After finishing your work, show it to friends and colleagues and ask their opinions. Let them be your first editors and remember that customers shouldn't find any mistakes.
- Create your writing schedule. Every month post a few pieces of content you feel offer the highest value to the user. At the same time, plan on producing filler content that won’t be promoted, but that will focus on current events related to your niche.
With free distribution of each of your articles, be sure to give others the rights to republish while also presenting a resource box that includes a short description of you as an author and a link to your website. All in all, writing articles on a regular basis can become a key to the success of your internet marketing & search engine marketing campaign. However, please keep in mind that it is not recommended to submit the same article to hundreds of article websites. This may result in duplicate content issue and harm one of the more important websites you are submitting to. Contact our Minneapolis SEO Company today. For web design quotes, please call 612.590.8080
|Posted by Justin Version on January 25, 2013 at 3:55 AM||comments (0)|
We usually use press release distribution services when youlaunch a new product or a website, make major updates or have any othernewsworthy event. So, writing Press release is a common and veryeffective method of marketing your website on the Internet. As you alreadyknow, this also provides one-way inbound links and helps to generatesubstantial traffic to your site. Press releases are targeted for a specialaudience or client and mainly distribute news to news-people. Therefore, let meshare with you some useful tip for writing effective Press Release.
First of all, I stronglyrecommend that you write a press release in a MS Word or other text documentinstead of writing it directly on the online submit form. Writing online willnot achieve the best results. Write your press release, print it, andproofread. Rewrite and then proofread again. The more time you take to do itright, the better your company's first impression.
Besides, below are some importantpoints you must pay attention:
- Create an attention-grabbing headline. You needa short, catchy headline that will grab somebody’s attention when they’rescanning dozens (or maybe hundreds) of e-mails or texts.
- Keep your press release short. Journalists gethundreds of press releases a day and don’t have the time (or inclination) towork their way through page after page of prose. Aim for a maximum of two pages(but in my point of view, one is better), keep your language simple, yoursentences short and avoid jargon at all costs.
- Do notadd pictures: You may have a picture ofyour product, but do not attach or embed them in the press release because manyjournalists dislike it, or their servers block such mail as spam.
Write your press release like a news story. Learn to writein inverted pyramid style. Answer “W”questions (Like who, what, why, when, where, and how ) in the first paragraphor two. Read the first two paragraphs of the press release you’re working on.If that’s all you had, would you know what the story is about? Practice writingone-paragraph press releases as a first draft. Then add any necessarysupporting information. Your headline and first paragraph are the mostimportant components.
Add a date andcontacts. Make sure you date the release at the start so that everybody can seehow old or new the story is. It is also conventional to include yourlocation/town and county by the date. Also include your contact information (incase an interview or more detail is requested), either at the top of therelease or near the end with the boilerplate. This should consist of your fullname, telephone (landline and mobile), email and maybe a postal address too.
ProWeb365: Minneapolis Internet Marketing Services, MN. Wecan transform your business vision into an effective online marketing website.Contact our Minneapolis SEO Company today. For web design quotes, please call612.590.8080
|Posted by Justin Version on January 4, 2013 at 10:45 AM||comments (0)|
A few decades ago, the consumers can see your ads when they turned on the TV, flip through a Newspaper, or open a Yellow book, which usually happened during breakfast, lunch, or after work hours. Today, the consumers can see your ads almost whenever they want. With a few clicks of the fingers on their mobile devices, the consumers can see your ads in seconds.
Better yet, Internet and digital graphic have given birth to a new form of ads that is much better than the traditional ads – which is called the “web site”. With the website, your ads do not have to conform to the dimension specified by the publishers. You can have any dimension you want and as many words/graphic as you would like on your website. In addition, the consumers can view your website 24/7 while you are able to modify or change your website contents whenever you want. This beneficial part is just a small function the website offers. There are many other important things website can do for you and your business.
With the majority of consumers using the Internet for information they need, position your business online with a website is the most cost-effective promotion you will ever invest in. For affordable web design cost, you should look for web design companies that are willing to list their web design price right on the websites. These companies often price fairly and it also allows you to compare prices among different web design companies without filling out a request form and have to wait for days (if not weeks) for a web design quote to come.